A global toilet-paper shortage has broken American cultural taboos, but with sudden growth comes new hazards

Jason Ojalvo, CEO of direct-to-consumer bidet company Tushy, knew that Americas backsides couldnt wait. Watching demand skyrocket on his online sales dashboard as Americas great toilet-paper crisis of 2020 left store shelves bare and shoppers panicking, he decided to take drastic measures to guarantee ongoing supply.
He would ship bidets directly from China by air.