A global toilet-paper shortage has broken American cultural taboos, but with sudden growth comes new hazards
Jason Ojalvo, CEO of direct-to-consumer bidet company Tushy, knew that Americas backsides couldnt wait. Watching demand skyrocket on his online sales dashboard as Americas great toilet-paper crisis of 2020 left store shelves bare and shoppers panicking, he decided to take drastic measures to guarantee ongoing supply.
He would ship bidets directly from China by air.
It…